October 15th, 2012

Tide: Take the Cancer Out!

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 Groovy Green Livin Tide ImageThe The Power of We is a force to be reckoned with. Almost 80,000 of us have come together demanding that Procter & Gamble remove a cancer-causing chemical from their Tide Free & Gentle laundry detergent.

Today thousands of writers from around the globe have come together for Blog Action Day to talk about one topic – The Power of We. The Power of We is a celebration of people working together to make a positive difference in the world, in their own communities or helping people they have never met.

The Power of We and Cancer-Causing Chemicals in Tide Laundry Detergent

For those of you who have been following Groovy Green Livin for a while you’ll remember that Women’s Voices for the Earth released a report , Dirty Secrets: What’s Hiding in Your Cleaning Products?, which revealed high levels of the cancer-causing chemical 1,4-dioxane hiding out in Tide® and Tide Free & Gentle® . This toxic chemical, 1,4-dioxane doesn’t appear on the product label or on the product website, so consumers have no way of knowing it’s even there.

I started a petition demanding that Procter & Gamble (makers of Tide) strip this harmful cancer-causing chemical out of Tide Free & Gentle®. As it turns out I’m not the only one who wants these cancer-causing chemicals out of their Tide laundry detergent. But Procter & Gamble has ignored all of us-almost 80,000 consumers and dozens of health organizations who have contacted the company demanding the removal of this cancer-causing chemical.

The crazy piece is that Procter & Gamble reformulated its Herbal Essences® shampoo in 2010 to strip out 1,4-dioxane. We know that it can be done. So why hasn’t it happened?

Procter & Gamble is taking the position that levels of 1,4-dioxane are safe in its detergents. Say what??? There is no safe level of a known cancer-causing chemical.

Johnson & Johnson, another massive consumer products company, announced in July that is stripping 1,4-dioxane from all of its products worldwide. There’s no reason that Procter & Gamble can’t do the same.

This month is Breast Cancer Awareness Month and 1,4-dioxane has been linked to breast cancer. NOW  is the perfect time for Procter & Gamble to make a positive change and take the toxic chemicals out of their products.

The Power of We: How you can help

Together we can make a difference. It’s time to join forces again to let Procter & Gamble know that this issue hasn’t gone away and it won’t until they make a change. The time is NOW to remove a cancer-causing chemical from Tide® and Tide Free & Gentle®.

  • If you haven’t already, please sign my petition asking Procter & Gamble to remove a cancer-causing chemical from their laundry detergents. Sign HERE.
  • Please share the graphic of Tide’s toxic laundry detergent on Facebook and Twitter. You can share the image directly from Women’s Voices for the Earth’s Facebook page.
  • If you’re looking for ways to green your laundry routine Healthy Child Healthy World has some great non-toxic laundry tips.

The Power of We works thanks to all of you. I can’t stop writing about it! Check out my post over at Moms Clean Air Force.

Have you asked Procter & Gamble to take the cancer- causing chemicals out of their laundry detergents?

 

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6 Responses to “Tide: Take the Cancer Out!”

  1. Make Free and Gentle truly free!

  2. Thank you for doing this, Lori! I signed the petition and am sharing in various places.
    Charise @ I Thought I Knew Mama recently posted..How Eco-Friendly Are Electric Cars?My Profile

  3. Thank you Charise for sharing. Really appreciate it!

  4. Thanks Nicole! That’s what we’re hoping for.

  5. [...] Together we can make a difference. [...]

  6. [...] The Power of We is a force to be reckoned with. Almost 80,000 of us came together demanding that Procter & Gamble remove this cancer-causing chemical from their Tide Free & Gentle® laundry detergent. After almost a year Procter & Gamble realized they could no longer ignore our concerns. [...]

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About Lori

I’m Lori Popkewitz Alper, a recovering attorney and the Founder of Groovy Green Livin. I like to make noise and stir the pot especially when an issue hits home and effects the health of our families. Join me as I make some noise and share along the way tips for living a green and healthy life. Read more.

Click HERE to contact Lori

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Lori on ABC World News

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