January 27th, 2014

The Naked Truth About Naked Juice: GMOs and More

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Groovy Green Livin Naked Juice

See the Naked Juice in this photo? I’ve been drinking it for years. It’s green and made from a mixture of apple juice, mango, spirulina, broccoli, wheat grass and more. I thought it was so healthy. Boy was I wrong.

My kids also love Naked Juice. I was always so thrilled when they would beg for a Naked Juice at the market rather than a candy bar. How could I say no? All that fresh, “natural” juice in one spot. I practically yelled “YES”. I knew it wasn’t organic, but it did the job.

Unfortunately, all of that Naked Juice love has come to a screeching halt. No more Naked Juice for our family.

I wasn’t going to write about this since my friend Katy over at Non-Toxic Kids did such an eloquent job covering all the bases. But then I decided to try to reach a few more folks with this important information.

Let’s start at the very beginning. You may or may not know that Naked Juice is owned by PepsiCo, makers of Pepsi, Tostitos, Tropicana, Doritos and more.

A class-action lawsuit was filed against Naked Juice for using genetically-modified ingredients (GMOs) and synthetic substances in products that were marketed as “Non-GMO” and “All-Natural”.

Naked Juice denies it did anything wrong.

Naked Juice says: ‘Naked juice and smoothies will continue to be labeled “non-GMO,” and until there is more detailed regulatory guidance around the word “natural” ―we’ve chosen not to use “All Natural” on our packaging.’

So that’s a bit of good news. They’ve removed the misleading “All-Natural” claim from their products.

Here are few allegations from the lawsuit against Naked Juice:

  • Although the juice was labeled “All Natural”, Naked juice was found to contain three synthetic ingredients: fructooligosaccharides, fibersol-2 and inulin.
  • Naked Juice was labeling its products as “Non-GMO” when, in fact, it knowingly used genetically-modified ingredients in its products (genetically modified soy).

What we can take away from the Naked Juice lawsuit

  • ‘All Natural’ is an unregulated term that means nothing. Remember that next time you see ‘All Natural‘ on a product. Products labeled ‘All Natural’ can contain GMOs. Until we have legal guidelines surrounding the use of this term there’s nothing to enforce.
  • If Naked Juice did in fact use GMOs while labeling their products GMO-free that’s clearly deceptive and misleading-and certainly not a company I want to support.

This is yet another reason to buy organic products when you can. Organic is a regulated term and there are clear guidelines for products meeting the organic standard.

If you’re interested in learning more about GMOs join a free virtual conference, GMOs: What You Need to Know, from July 27-30 with Stacy Malkan and leading scientists, farmers, medical doctors, business leaders, advocates and wellness experts to learn about the genetic manipulation of our food system, how to avid GMOs and why this matters for the health of your family and future generations. Sign up for FREE HERE.

Is there a Naked Juice alternative?

My kids were pretty upset when I told them no more Naked Juice. They asked about Odwalla as an alternative.

Unfortunately, Odwalla is owned by The Coca Cola Company. PepsiCo, Nestle USA, The Coca-Cola Co. and General Mills, among many others, secretly donated millions of dollars to the GMA campaign to stop Washington Initiative 522, which would require the labeling of all products containing GMOs.

The best alternative: make your own smoothies from scratch.

I know it’s challenging, but do you try to stay away from products made by these companies when you’re at the store?

Photo credit: thisisbossi via photopin cc

16 Responses to “The Naked Truth About Naked Juice: GMOs and More”

  1. Terific post, Lori. We do stay away from these products, but if they are labeling as GMO free when they aren’t, how would you know? That’s just scary.
    Jessica @EatSleepBe recently posted..Introducing Eat. Sleep. Be.My Profile

  2. True Jessica. That’s a big piece of the lawsuit- they were clearly deceptive and misleading in their labeling. Yet another reason guidelines for GMO labeling are a must.

  3. Ugh! I was SOOO upset when I heard about this. I love Naked juice, now I just feel cheated. Thanks for the additional insight!

  4. Wow. Boo. Thanks for getting the word out, Lori!
    Kim recently posted..Review: Ecocentric Mom January/February Mom-to-Be BoxMy Profile

  5. You’re welcome Kim. I feel the same…..not happy about this!

  6. Me too Tiffany. And my kids were beyond upset. Not very happy with how the company misrepresented it’s product.

  7. Im still waiting for that $45 lawsuit check from Naked Juice Pepsi Cola

  8. Check the shelves! I have found several flavors of Naked Juice in Denver with the butterfly logo saying they are verified non gmo by the non gMo verification project!good times!

  9. I saw the non gmo butterfly on my green machine today…awesome! This was at costco so should be national.

  10. I have the same non gmo butterfly from a recent Costco sale. Am trying to find out if this is a new addition since info for these discussions are based on summer 2013 lawsuit but coming up empty. Also, heard rumor about using preservative on the bottle to bypass listing it as part of the ingredients. I can’t find anything on that either. Finally, I don’t see soy in the ingredients — am trying to go soy free. If anyone has anything to offer, i’d appreciate it. Thx!

  11. There are organic alternatives. Try Colombia Gorge – great organic fruit smoothies from Oregon. Available at Whole Foods.

  12. What about the spirulina?? Contaminated batches of this can cause liver cancer. How are they testing(I really doubt they are)their source product?? We need to have random samples of the product tested. I had no idea about the previous lawsuit and now I’m double suspicious. Why can’t these companies just make some decent damn food and drink. It’s ridiculous!

  13. I work in food service in the school system and they are selling naked juice as a healthy choice for our students along with alot of other products that are GMO’s when are we going to stop poisoning our kids …..THIS HAS GOT TO STOP !!!!!

  14. […] topics we show a united front. The issues we tackle are real – climate change, product and food safety, GMOs, keeping our families safe and healthy -these are issues that affect each of us in many […]

  15. I have impaired glucose tolerance and am trying to eat healthier. I was stunned to also see a whopping 53g of sugar per serving! This is NOT a healthy drink. I have a Nutribullet and will make green drinks at home from now on.

  16. […] to say “All-Natural” on the bottle but a lawsuit regarding their mislabeling back in 2013 (here’s my source, a thorough blog post about that) made them remove it because their juice was found to contain several synthetic ingredients, such […]

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About Lori

Hi! I’m Lori, a recovering attorney, writer, and mom to three boys. Join me as I uncover and share the latest info on healthy living. Learn more.

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