January 6th, 2017

My Picks: 4 Non-Toxic Mascaras for the New Year

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If I had to pick one type of makeup to use every day it would be mascara with lipstick coming in at a close second. When I was in my teens lipstick or lip gloss would have been the front-runner since at the time I had long, dark lashes and rarely used mascara (or any makeup!). Now, when I want a little extra lash length one of the four mascaras below are my go-to.

Before I was in the know I would head to CVS to grab an over the counter mascara that promised to lengthen my lashes. Over the years I’ve discovered that I have very sensitive eyes. Those conventional mascaras with all sorts of questionable ingredients were making my eyes irritated. I began investigating safer mascara options and found a few that work and don’t make my eyes inflamed. When investigating the safety of makeup I always start with the Environmental Working Group’s Skin Deep cosmetics database.  The database rates the safety of over 64,000 products.

Beautycounter Lengthening Mascaras ($29)

I can’t say enough good things about Beautycounter as a company. Their mission is to get safe products into the hands of everyone. Not only are they selling safer products (without ingredients from their “Never List“) but they are also advocating for meaningful regulation in the beauty industry.
My Picks: 4 Non-Toxic Mascaras for the New Year Groovy Green LivinBeautycounter Lengthening Mascara rocks! Your lashes won’t clump together and the mascara stays on for hours without smearing and smudging. The ingredient list looks relatively clean and even includes a few organic ingredients. This mascara received a 2 (low hazard) from the Environmental Working Group’s Skin Deep database.

Pacifica Dream Big Lash Extending 7 in 1 Mascara ($16)My Picks: 4 Non-Toxic Mascaras for the New Year Groovy Green Livin

Pacifica Dream Big Mascara is vegan and cruelty-free. The applicator is innovative with a twisting feature that allows you to adjust the length and the volume of your lashes. I took a look at the ingredient liked what I saw.  This mascara doesn’t irritate my eyes even when I forget to remove it at night.

W3LL PEOPLE – Expressionist Bio-Extreme Black Mascara ($27)My Picks: 4 Non-Toxic Mascaras for the New Year Groovy Green Livin

I love my W3LL PEOPLE Black Mascara. I also have it in pro blue, which is a really fun color to use on my dark lashes. This mascara doesn’t have any harsh artificial chemicals or petroleum derivatives that can irritate the sensitive eye area. It’s also 100% cruelty-free, petroleum-free, paraben-free, gluten-free, coal tar-free, aluminum-free, fiber-free, and clump-free!

Zuzu Luxe Mascara ($18)

My Picks: 4 Non-Toxic Mascaras for the New Year Groovy Green LivinI’ve been using Zuzu Luxe Mascara  for a few years and I’m really happy with the product. Zuzu cosmetics are lead-free and each product is tested during and after manufacturing for pH values, viscosity, microorganisms or any other contaminants. They also don’t use any parabens in their products. The mascara is gentle and non-irritating as well as clump proof and non-smudging. This mascara received a 2 (low hazard) from the Environmental Working Group’s Skin Deep database.
Take a look HERE for a few more non-toxic beauty products that you’re going to LOVE!


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Disclosure: Some links on this page are affiliate links, which means that at no additional cost to you I may get a small commission if you make a purchase. None of the companies in this article have paid me. I just really like their products!

8 Responses to “My Picks: 4 Non-Toxic Mascaras for the New Year”

  1. Love this and love Beautycounter and W3LL People’s mascara. Do you know if ZUZU tests for lead in each batch or just sporadically?

  2. Hey Lindsay, according to the Gabriel/ZUZU site: “Are your products lead-free? Yes. We have tight quality control policies and can assure that each product is tested during and after manufacturing for pH values, viscosity, microorganisms or any other contaminants.”

  3. Natural Cosmetics Ltd./Couleur Caramel has THE best mascara EVER ! They have 1 that is mostly organic and they have 1 that is 100% Organic ! Try them, you will love them !

  4. Thank you! I did not know about any of these! I am the same way, Mascara and Lipstick/gloss is about all I use.

  5. Thanks for the suggestion, Taun! I’m not familiar with this brand.

  6. These are some great suggestions, especially when you realize that you ran out of mascara. Looking forward to my future Beautycounter 🙂

  7. Enjoy Monica! Let me know if you like it.

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About Lori

I’m Lori Popkewitz Alper, a recovering attorney, writer, mom of three boys and the Founder of Groovy Green Livin. Join me as we work together to make the world a safer place for all.

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