November 12th, 2013

Lululemon and My Search for New Yoga Pants

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Groovy Green Livin Yoga Pants

Lululemon yoga pants and tops have been staples in my wardrobe and make an appearance most days of the week. I’ve been a Lululemon fan for many years, but that’s about to change.

For those of you who have no idea what I’m talking about- Lululemon is a brand that makes technical athletic clothes for yoga, running, working out, and any other sweaty endeavor. The clothing is very comfortable, stylish and very expensive.

I generally don’t call out a brand like this, but enough is enough.

Yoga pants that don’t come in all sizes?

Lululemon focuses only on the little guys. Little as in size. The company admitted that plus-size apparel was not part of their vision.

The largest sizes — the 10s and the 12s — were relegated to a separate area at the back of the store, left clumped and unfolded under a table.”

Just. Not. Cool.

The Lululemon PR nightmare continues

Back in July 2013 Lululemon customers were complaining the retailer’s yoga pants were see-through. Certainly not something you want to experience as your bending into your best Downward Dog.

The company responded with exactly what they should NOT have said: basically it’s the consumers fault. Whatever happened to the customer is always right? The company insisted that customers who feel the pants are too sheer are probably just buying them too small. Lululemon ended up recalling 17 percent of its product (and losing $67 million).

I actually took a few of my yoga pants into the store to find out if they passed the sheer test. At $98 a pop sheer yoga pants weren’t going to work. After meeting with a sales person and inspecting the yoga pants we determined that mine were solid.  Phew. So ridiculous.

Lululemon doesn’t work for all women?

Recently the company’s founder decided to make another BIG blunder. The founder of Lululemon recently said “Quite frankly, some women’s bodies just actually don’t work” in Lululemon’s pants, Wilson said on Bloomberg Television’s Street Smart.

Say what? Seriously, who is this guy?

“It’s about the rubbing through the thighs,” he added, and “how much pressure is there.”

And he knows this because?

There you have it. The founder of this company really doesn’t get it. At all. This is not the way to win a woman’s heart or her dollars.

My search for new yoga pants

And now I’m left with a lot of yoga pants, tops and jackets. I’ll keep wearing what I’ve got, but now I’m on the lookout for a new brand to support. I’m done Lululemon. All women’s bodies are not created equal and that’s what makes us fabulous. Women don’t deserve to be treated like this. Ever.

If you have a fabulous clothing company in mind for yoga, running, working out, and any other sweaty endeavors please let me know. I’m all ears and ready to jump from the Lululemon ship. 

photo credit: Gamma Man via photopin cc

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