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Breaking News: Tide Agrees to Reformulate Laundry Detergent!

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Groovy Green Livin Tide [3]

Breaking News: Tide has agreed to reformulate laundry detergents!

For those of you who have been following Groovy Green Livin for a while you’ll remember that Women’s Voices for the Earth (WVE) [4]released a report , Dirty Secrets: What’s Hiding in Your Cleaning Products? [5]which revealed high levels of the cancer-causing chemical 1,4-dioxane hiding out in Tide® and Tide Free & Gentle® . 1,4-dioxane has been linked in animal studies to increased risk of breast cancer. This toxic chemical doesn’t appear on the Tide product label or on the product website, so consumers have no way of knowing it’s even there.

My Petition

Many of you know that I started a petition [6] over at Change.org [7]demanding that Procter & Gamble (makers of Tide) strip this harmful cancer-causing chemical out of Tide Free & Gentle®. As it turned out I wasn’t the only one who wanted these cancer-causing chemicals out of their Tide laundry detergent.

The petition went viral. Over 78,000 of you stepped up to the plate and raised your voice, demanding that Procter & Gamble change the formulation of their Tide laundry detergent. We knew Procter & Gamble could make this change because they’ve done it before.  Back in 2010 the company reformulated its Herbal Essences® shampoo to eliminate 1,4-dioxane. We continued to turn up the volume [8], letting Procter & Gamble know that we wouldn’t stop until they made a change.

Following the WVE report, As You Sow [9], an Oakland-based nonprofit, filed a lawsuit against Procter & Gamble for violating Proposition 65, the California law governing toxic chemical exposure in consumer products.

Victory! We did it!

The Power of We  [10]is a force to be reckoned withAlmost 80,000 of us came together [6] demanding that Procter & Gamble remove this cancer-causing chemical from their Tide Free & Gentle® laundry detergent. After almost a year Procter & Gamble realized they could no longer ignore our concerns [11].

Procter & Gamble listened!

On January 24, 2013 Procter & Gamble, makers of Tide® and Tide Free & Gentle® detergents agreed in a California court to reformulate its detergents to reduce levels of 1,4 dioxane to below 25 parts per million. Procter & Gamble will complete the reformulation process by September of 2013!

The Power of Our Collective Voice

Yes, I started the petition but YOU made it happen. By taking a few seconds out of your day to add your name to that petition you made a difference.

This victory is a testament to the power of our collective voices. We just moved the biggest consumer product company on the planet to make a change, a big change, in just one short year. Together we not only made a difference in our own health we made Tide safer for the millions of people who use it globally.

Thank you to all the fabulous writers and friends who covered this story on their blogs and/or in other media. There are too many of you to name, but just know that you were instrumental in making this happen. Thank you.

Thank you to WVE for spearheading the report and working tirelessly to make sure Procter & Gamble was held accountable. Cassidy (the star of the victory video above) you rock!

Thank you to Healthy Child Healthy World [12], with an extra big shout out to Margie Kelly, for the endless support and guidance.

Thank you to As You Sow [9] for adding that extra pressure that helped turn the tables on this issue.

Thank you to Change.org [7] for providing a fabulous petition platform which empowers people everywhere to create change.

Together We Made this Happen

So after September of 2013 when you see a bottle of Tide® or Tide Free & Gentle®  sitting on the shelves in the store walk by with your head held high, knowing that you made that product a bit safer for families everywhere. Maybe you’ll even share the story with your children and let them know how powerful we really are.

Congratulations. This victory is yours!
thank Procter & Gamble [13] for listening to our concerns. 

photo credit: ladybugbkt via photopin [14] cc [15]

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67 Comments (Open | Close)

67 Comments To "Breaking News: Tide Agrees to Reformulate Laundry Detergent!"

#1 Comment By Jen @ Go Green On January 24, 2013 @ 9:20 pm

Congrats on all your hard work Lori!
Jen @ Go Green recently posted.. [17]My Profile

#2 Comment By Betsy (Eco-novice) On January 24, 2013 @ 10:11 pm

That’s awesome, Lori! Really cool that you helped make this happen.

#3 Comment By Anna@Green Talk On January 24, 2013 @ 10:27 pm

Well done, Lori!

#4 Comment By Jennifer On January 24, 2013 @ 10:49 pm

yay!!!!!!!!!!!!!!! i’m so impressed by you!

#5 Comment By Ronnie On January 25, 2013 @ 6:12 am

Congratulations, Lori and all of us who won another victory against big industry’s push to poison our kids!
Ronnie recently posted.. [18]My Profile

#6 Comment By Cathy On January 25, 2013 @ 6:22 am

Cathy recently posted.. [19]My Profile

#7 Comment By Kristina (The Greening Of Westford) On January 25, 2013 @ 7:45 am

Incredible! It gives me hope that companies are starting to listen. Although, can’t help but notice that they agreed to reformulate within 8 months – pretty quick. Makes me think they already know how, so why didn’t they do it sooner.
Kristina (The Greening Of Westford) recently posted.. [20]My Profile

#8 Comment By Micaela @MindfulMomma On January 25, 2013 @ 8:58 am

Woo hoo! Great news Lori!
Micaela @MindfulMomma recently posted.. [21]My Profile

#9 Comment By Mary On January 25, 2013 @ 9:23 am

That’s incredibly good news, it means that the voice of the people CAN make a difference without going through an act of Congress to force the change. The market won today! Thank you for spearheading.

#10 Comment By Jennie On January 25, 2013 @ 11:55 am

Lori that is incredible! Congratulations on the fruits of your hard work and dedication.
Jennie recently posted.. [22]My Profile

#11 Comment By Diana On January 25, 2013 @ 1:16 pm

On the video she says ‘drastically reduce’, that doesn’t mean ‘remove’ does it? How much of it will still be in there?

#12 Comment By Good Girl Gone Green On January 25, 2013 @ 2:27 pm

Amazing! It just proves that WE can all make a difference! So proud! :)
Good Girl Gone Green recently posted.. [23]My Profile

#13 Comment By Small Footprints On January 25, 2013 @ 4:49 pm

WOW … CONGRATULATIONS!! This victory brings tears to my eyes … it’s just awesome when we pull together and make a positive change. Thank you for initiating this movement and keeping it alive! While I wish that we wouldn’t have had to nudge Tide in the right direction, I’m so glad that they are willing to listen and make a change. It might not have been for the right, environmental reasons but … the end result will be positive indeed!
Small Footprints recently posted.. [24]My Profile

#14 Comment By Brenna @ Almost All The Truth On January 25, 2013 @ 7:14 pm

I am thrilled beyond belief about this! Way to go eco-warrior!
Brenna @ Almost All The Truth recently posted.. [25]My Profile

#15 Comment By lynn @ Maven of Savin’ On January 25, 2013 @ 9:18 pm

Lori – that is SO AWESOME – YOU ROCK!! Just saw the story on the news!!!
lynn @ Maven of Savin’ recently posted.. [26]My Profile

#16 Comment By Scarlet of Family Focus Blog On January 26, 2013 @ 7:47 am

I didn’t even know about that! Wow!
Scarlet of Family Focus Blog recently posted.. [27]My Profile

#17 Comment By karen On January 26, 2013 @ 8:08 am

You are such a rock star! And I’m so humbled to know you! Congrats!
karen recently posted.. [28]My Profile

#18 Comment By karen On January 26, 2013 @ 8:14 am

We are so proud to have you as our member. We are so fortunate to have network members with honorable goals like this! Let’s make more changes like this done through sisterhood!! Strength in numbers speak volume! Congratulations!
karen recently posted.. [29]My Profile

#19 Comment By Lori On January 26, 2013 @ 8:43 pm

You are so sweet and supportive Karen. I’m honored to be a part of the Green Sisterhood. Together our voices do make a difference!

#20 Comment By Lori On January 26, 2013 @ 8:43 pm

I feel the same about you Karen. Thanks for all your continued support.

#21 Comment By Lori On January 26, 2013 @ 8:44 pm

There’s no way you would have known. Labels aren’t required to list ingredients. Even more reason we need to pass the Safe Chemicals Act.

#22 Comment By Lori On January 27, 2013 @ 6:28 pm

Thanks so much for your support Karen! Right back attcha!

#23 Comment By Lori On January 27, 2013 @ 6:28 pm

Thanks for stopping by-always happy to share info that will help us all make educated decisions.

#24 Comment By Lori On January 27, 2013 @ 6:29 pm

Thanks so much Lynn. I completely missed the story on the news!

#25 Comment By Lori On January 27, 2013 @ 6:43 pm

Thanks Brenna! Your support helped make this happen!!

#26 Comment By Lori On January 27, 2013 @ 6:44 pm

Thanks so much. Yes, it’s a step in the right direction. Many more steps for P & G and other companies to take.

#27 Comment By Lori On January 27, 2013 @ 6:44 pm

WE can make a difference! Thanks, as always, for your support Stephanie.

#28 Comment By Lori On January 27, 2013 @ 6:54 pm

Diana, that’s a great question and one that I asked as well. The response I received was that it is possible that P & G through new manufacturing processes could bring the level down to 0 but they are only legally bound to reduce it to 25ppm. The good news is that have the technology to reduce the amount of 1.4 dioxane to below 10-they did it with their Herbal Essences products.

#29 Comment By Lori On January 27, 2013 @ 6:55 pm

Thanks so much Jennie. I truly appreciate your support!

#30 Comment By Lori On January 27, 2013 @ 6:56 pm

Yes Mary-our collective voices DO make a difference!

#31 Comment By Lori On January 27, 2013 @ 6:56 pm

Thanks Micaela-yes, it’s fantastic news!

#32 Comment By Lori On January 27, 2013 @ 6:57 pm

Hi Kristina-P & G does know how to reformulate their products! They did the same exact thing with their Herbal Essence products back in 2010. They know exactly what their doing. Good question- why didn’t they do it sooner??

#33 Comment By Lori On January 27, 2013 @ 6:57 pm

Thanks Cathy!

#34 Comment By Lori On January 27, 2013 @ 6:58 pm

Thanks so much Ronnie. Every small step makes a big difference. This is a big win for the consumer! Our collective voices can make a difference.

#35 Comment By Lori On January 27, 2013 @ 6:58 pm

Thanks sweet Jen :)

#36 Comment By Lori On January 27, 2013 @ 6:59 pm

Thanks Anna! Now we have your petition to push forward.

#37 Comment By Lori On January 27, 2013 @ 6:59 pm

Thanks so much Betsy!

#38 Comment By Lori On January 27, 2013 @ 6:59 pm

Thanks Jen!

#39 Comment By Joy @ Joyfully Green On January 27, 2013 @ 9:57 pm

Wow! Great work, Lori! It’s always hard to fight consumerism and corporations, but you fought the good fight and won–congratulations!!!
Joy @ Joyfully Green recently posted.. [30]My Profile

#40 Pingback By Inspiration and Making Changes On January 28, 2013 @ 4:29 am

[…] will be available in stores by the fall. Read about Lori’s petition and victory on her blog here. Lori is not the first, a young girl started a petition against Jamba Juice and their use of […]

#41 Comment By Lori On January 29, 2013 @ 12:12 pm

Thank you so much for your support Joy. It means a lot.

#42 Comment By Kathy Morelli,LPC On January 30, 2013 @ 5:58 am

Hi Lori !

Wow! well done! you/we got P&G to back off! amazing!

take care, Kathy
Kathy Morelli,LPC recently posted.. [31]My Profile

#43 Pingback By Is this really a victory? | ftedailygreen On January 30, 2013 @ 8:15 am

[…] detergent, yet they aren’t eliminating 1,4-dioxane. They are only reducing the quantity to below 25 parts per million in their Original Tide and Tide Free & Gentle. Is that safe enough for […]

#44 Comment By Aanssmom On January 30, 2013 @ 4:43 pm

Wow, awesome job, what laundry detergent do you suggest using?

#45 Comment By Shane@EnviroBooty On January 31, 2013 @ 3:24 pm

DId I say “WOOT!”? If not then WOOT!! Love ya! Great job!!
Shane@EnviroBooty recently posted.. [32]My Profile

#46 Pingback By Victory! A Petition Goes Viral (video) | Moms Clean Air Force On February 4, 2013 @ 11:31 am

[…] Procter & Gamble agreed in a California court to reformulate its detergents to reduce levels of 1,4 dioxane by September of 2013! […]

#47 Comment By Lisa Pflugh On February 4, 2013 @ 11:36 am

My question is why did they even have it in there in the first place? Why do we trust a company that puts it’s profits ahead of it’s customer’s safety? I’ve committed to not shopping from them at all! I’ll let my redirected shopping dollars do the talking! Join me in boycotting P&G!

#48 Comment By Lori On February 4, 2013 @ 11:39 am

Great question Lisa!I find it hard to imagine a company keeping a chemical in its products that could cause cancer. Clearly I’m not alone.

#49 Pingback By Nemo Strikes and Other Odds and Ends – Groovy Green Livin On February 8, 2013 @ 8:17 pm

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[…] have been some fabulous success stories of moms causing BIG BUSINESS to make healthful change. Keep on going sisters!  There is loads of work to be […]

#52 Pingback By I'm a Mom on a Mission Finalist! On May 23, 2013 @ 10:01 am

[…] share this honor with all of you who have supported me in my efforts. Tide agreeing to reformulate their laundry detergent to reduce the amounts of a cancer causing chemical was a true testament to […]

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[…] Why? Because we can. I have proof. I’ve seen thousands of people band together and influence some of the largest consumer product companies in the world. This is real change and real […]

#55 Comment By Steve On October 25, 2013 @ 7:24 am

This is an awesome way to help all those who still want to use traditional (sorry, but “toxic”) laundry detergents. But hopefully we can keep moving forward with greener detergents or eliminate detergents altogether with the new ozone laundry systems coming out.

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[…] the petition and many organizations offered their support. The intense consumer pressure caused Procter & Gamble to agree to reformulate their laundry detergents and drastically reduce the levels of this toxic chemical. There’s still so much work to be done, […]

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